Generally speaking there is no clear definition of when an email newsletter can is considered Spam. However, when you follow a few simple email newsletter guidelines you will be able to devise a simple, concise email marketing strategy that will keep your mass email viewed as a valuable resource.
Gaining a customer is very hard, but loosing one is easy. This is especially true about loyal long-term relationships. When you send emails, always think how would you react after receiving this email. To make it easier for you, here are a few guidelines to follow:
E-mail Newsletters -Consider This
When you send mass emails to different people, some of them might want you to stop doing so, for various reasons. For example if you are sending a daily newsletter on some subject, they might be no longer interested in or promoting new products or services that are clearly not for them.
In such cases, people should have an easy way to unsubscribe themselves from the list. You should always include a disclaimer in the very front of the message, telling the user how to unsubscribe from the mailing list. You should consider using E’s Mailer built in features to help automate subscription removal.
Mass email spammers often use unidentifiable return addresses in the email newsletters and never include their names in the message. To differentiate yourself from them, identify your mass email message and remind people that the message is not unsolicited.
Don’t send large messages:
Remember that a vast majority of people do not have a fast internet connection and are still using slow modems to receive their newsletter. If they will spend considerable amount of time waiting for email newsletter to arrive, even if they subscribed to the mailing list, they will still be annoyed and will leave your subscriber list. Moreover, not only you are putting pressure on the end user, but also using ISP’s precious CPU time and data storage, to process and hold your messages. Thus, the smaller the message, the easier it will be for the user to load it. As a guideline, anything bigger than 100Kb would be considered big for the email message. In case you want to send large messages, consider leaving a link to your web site, where the content may be downloaded instead of attaching it to the email. In the worst case, warn the users they will be receiving large emails from you periodically.
Direct your bulk email marketing campaign towards the customer and avoid generalizations:
Try to personalize your email messages, collect his/her interests. At the very minimum, you should know the name of the person you are trying to address. Emails starting with something like: “Dear sir or Madam”, or “Hi” are not very good. The more you know about people doing business with you, the more profitable the business will be.
Don’t send confidential information:
Regular, unencrypted email newsletters are still considered an unsecured medium of communication. Don’t send your customers private information using an email. Things like credit card’s number and postal address should not be mentioned in your bulk email marketing campaign.