Various sources state that about 70% to 80% of bulk email campaigns are in HTML format. The main reason why the majority of e-mail marketers choose HTML over plain text is that you can use images, which are proven (at least in many instances) to drive your sales up. But have you ever received HTML e-mails where you the images weren’t displayed correctly? There is no point in using HTML, paying for extra bandwidth and designers’ work, if your recipients won’t see what they are supposed to see.
How to avoid these problems? First, you have to know that there are two ways to add an image to
your HTML message – to link images or to embed them in your e-mail.
Bulk Email Images
Linking images in your e-mails works very similar to how images are displayed on any website. All you have to do is to add a line to your HTML code that defines the source of the image to be displayed, something like this:
Many studies insist that the majority of e-mail marketers choose HTML over plain text because html email leads to increased sales. Out free email marketing software comes with a built in utility that makes is easy for any user, regardless of skill level, to quickly compose and send electronic mail in HTML format.
The first thing you have to check is whether your image (mypic1.gif) is
uploaded to your website. Then you have to make sure that the path to
your image is correct. A small mistake (like misspelling) will ruin everything.
Now the important part – even if everything is correct,
your images may still be displayed incorrectly (i.e. not displayed at all).
The first situation when this may happen is if your website is down or overloaded
at the moment when your e-mail is being read. The second,
more typical situation happens when your recipient accesses Internet via dial-up
and uses e-mail client software. When off-line, he or she will
not see the linked images. Some e-mail client software does not display the
linked images even if the user is online. You can fix this if you embed
your images in your e-mail. This means that your e-mail will have these images
attached and the size of the e-mail will increase dramatically (which does
count when you pay for the bandwidth). You will have to alter your HTML code
to add a line that looks like this:
If you don’t know HTML and don’t plan to learn it any time soon, Our software will do the job for you!
For more information on adding images to your e-mails, see our Email Marketing Software help section.
When you embed (and attach) images to your e-mail, your images will always
“travel” with your e-mail messages, insuring that they will be displayed
Email Marketing – Conclusion
- Estimate how many of your recipients use free email services, such as
Gmail, Yahoo! and Hotmail
- Before sending out your e-mail to your recipients, send it to yourself.
Make sure you use every e-mail client, different free e-mail accounts, various
web browsers and types of Internet Connection.
- Then see what your results are for the emails that link images and for
the messages that embed the images.
- Decide which option of using images is best for you.